Ambassador Communication Guide


Social Media

Click one of the social media icons above to see tips, tricks, and sample posts to get you well on your way to mastering being a social Ambassador

Facebook Tips

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy.

Below is a list of ways you can begin engaging your community for Saint Mary's College's 24-hour Donor Challenge!

Talk it up! Post interesting information about Donor Challenge and share why supporting this day is important to you. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.

Be sure to tell people what Donor Challenge is all about. Let them know how they can donate and ask them to spread the word as well.

RSVP to our Facebook event. Invite your constituents to be part of Saint Mary's College's 24-hour Donor Challenge so that they can be reminded as the day gets closer AND see who else is participating. Also, tell people to invite others.

Sample Facebook Posts

  • Save the date: Saint Mary's College's 24-hour Donor Challenge is February 25 - 26! You can be part of the celebration by making a gift to the Saint Mary’s Fund. Visit donorchallenge.saintmarys.edu to learn more.
  • I'm so excited to support Saint Mary's College's 24-hour Donor Challenge! You can support our fund by visiting my fundraiser page at [LINK TO FUNDRAISER PAGE] and donating on February 25 - 26. The real success of Saint Mary's College's 24-hour Donor Challenge will not be how much money we raise but the tremendous impact those dollars will have on Saint Mary’s students! Join the giving on February 25 - 26 at donorchallenge.saintmarys.edu.
  • Let’s show Saint Mary's College that we are full of generosity! On February 25 - 26, help us celebrate Saint Mary's College's 24-hour Donor Challenge and continue [EXPLANATION OF MISSION].

Twitter Tips

Want to quickly engage donors and share information about your fundraising efforts? Twitter is instant and efficient!

Below you will find a few tips to help you have success.

Follow @BellesGiveBack’s Twitter account.

Tell your followers that you are fundraising for Saint Mary's College's 24-hour Donor Challenge. Tell your followers about the specific fund that you support and begin to build a story around that. Use some of the suggested tweets provided below.

Use #hashtags and @handles. Whenever you share information include the @BellesGiveBack handle and #24hourDonorChallenge to further spread the word. Show that you are a part of Saint Mary's College's 24-hour Donor Challenge by using the hashtag in all of your tweets.

Don’t just follow! Become a part of the conversation. Let people know that you are out there and engaged. Respond to tweets like you are holding a conversation. You never know where this may lead.

Share pictures, videos and interesting content. Twitter is not just about your ‘words’. Pictures and videos draw people in, and sharing interesting articles about what you and others are doing shows that you are part of a community.

Tweet, retweet and tweet again (especially during Saint Mary's College's 24-hour Donor Challenge)!

Sample Twitter Posts

    • Are you ready to be a part of Saint Mary's College's 24-hour Donor Challenge? It’s a day to

      celebrate all the good going on at Saint Mary’s College}! #24hourDonorChallenge #BellesGiveBack

    • Mark your calendars for February 25. It will be a day for everyone to support Saint Mary's College's 24-hour Donor Challenge. You can find my fundraiser page at [LINK TO FUNDRAISER PAGE]! #24hourDonorChallenge #BellesGiveBack
    • On February 25, help us celebrate Saint Mary's College's 24-hour Donor Challenge by

      supporting my fundraiser at [LINK TO FUNDRAISER PAGE]! #24hourDonorChallenge #BellesGiveBack

    • Get pumped for Saint Mary's College's 24-hour Donor Challenge! Join the conversation by

      following @BellesGiveBack and retweeting any #24hourDonorChallenge posts! #BellesGiveBack

    • Get ready to get up and give for Saint Mary's College's 24-hour Donor Challenge onFebruary 25 - 26! Follow @BellesGiveBack to stay updated on the giving movement! #BellesGiveBack

Instagram Tips

Looking to harness the power of visual communication? Take advantage of the ability to communicate with potential supporters with impactful images and catchy captions.

Follow @BellesGiveBack on Instagram.

Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.

Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience. Canva.com is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well as provides you with a suite of photo editing tools.

Socialize! Like other supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel the mission of Saint Mary's College's 24-hour Donor Challenge will help you gain more followers, recognition, and traction in advance of Saint Mary's College's 24-hour Donor Challenge.

Use #24hourDonorChallenge, in addition to other creative hashtags. 2-3 hashtags per post is the sweet spot. Start with a branded or specific hashtag - like a tagline or fun phrase. 

Create a regular schedule for posting. We recommend posting at least 2-3 times per week to stay in your followers' feeds! If you integrate your Instagram posts with Facebook, you’ll want to consider how your Instagram posts will fit in with your other scheduled Facebook posts. Consider making posts that show a chronological history of Saint Mary's College, if applicable.

Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor, and convictions of Saint Mary's College shine through your photos, captions, and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.

Email Templates

See templates

Click the icon above to see sample emails to send to your network before, during, and after Saint Mary's College's 24-hour Donor Challenge. You can use these email templates to reach out to your personal network and spread the word about your fundraiser. Just copy and paste the text below into your email client and add some personal flair to make it your own!

Before Saint Mary's College's 24-hour Donor Challenge

Subject: Join me in Supporting Saint Mary's College's 24-hour Donor Challenge

Hi [FIRST NAME],

I am excited to announce that I am supporting Saint Mary's College during the 24-hour Donor Challenge by taking on the role of a fundraising ambassador. Learn more about Saint Mary's College's 24-hour Donor Challenge at https://donorchallenge.saintmarys.edu.

My fundraising will specifically help Saint Mary's College raise money to support the Saint Mary's Fund, which directly benefits current and future students!

[YOUR FUNDRAISER STORY: Why are you fundraising? What impact has Saint Mary’s had on you?]

[Example: I support Saint Mary's College's 24-hour Donor Challenge because as a [alumna, student, parent, etc] of Saint Mary's, I know first hand the profound impact gifts to the College have on current and future students.

Annual, unrestricted gifts to Saint Mary's are applied directly to where they are needed most, whether it be scholarships, support for faculty, maintaining our beautiful campus, or improving technology. These gifts are the difference between a good education and a great one.]

Please join me on February 25 to support the Saint Mary's Fund, and help us reach our goal of 4,350 donors in a single day. Go Belles!! 🔔💙


Subject: I Need Your Help!

Hi [first name],

Saint Mary's College's 24-hour Donor Challenge is only [DAYS UNTIL Saint Mary's College's 24-hour Donor Challenge] days away. I want to support Saint Mary’s College on February 25th, and I need your help to make a difference!

Your contributions to the Saint Mary’s Fund on Donor Challenge can make a big impact on current students. This day is all about participation, so gifts of all sizes count and will help us reach our goal of 4,350 donors on a single day!

[TELL YOUR STORY AND YOUR WHY (WHY YOU CHOOSE TO GIVE BACK, WHY YOU LOVE SAINT MARY’S, ETC]

Together we can make a difference. Visit [LINK TO FUNDRAISING PAGE] to support me and Saint Mary’s College.

Thank you and go Belles!


During Saint Mary's College's 24-hour Donor Challenge, before Noon EST

Subject: Saint Mary's College's 24-hour Donor Challenge is here!

Hi [first_name],

TODAY is the day! It’s February 25th, so the time to give is now. My goal is to help Saint Mary’s reach a goal of 4,350 donors in a single day, but I can’t do it alone!

Please join me in giving today by visiting my fundraising page at: [FUNDRAISING PAGE LINK]. If we reach 4,350 donors today, we will secure an additional $100,000 for the Saint Mary’s Fund. And, if 1,844 of those donors give by noon we will secure an additional $30,000.

If you’ve already donated, thank you so much for your support! I hope you’ll consider sharing my fundraising page with your friends and family on social media to get the word out about Donor Challenge and the difference Saint Mary’s College makes in the lives of women.

Thank you!


During Saint Mary's College's 24-hour Donor Challenge, After Noon EST

Subject: Saint Mary's College's 24-hour Donor Challenge is today, and we still need you!

Hi [first_name],

Can you believe Saint Mary's College's 24-hour Donor Challenge is almost over? So far, [DONOR TOTAL] people have decided to give in support of this day, helping us secure additional gifts for the Saint Mary’s Fund.

I am so thankful for the support of this community throughout this day - but the giving isn’t over yet! Visit my fundraising page at [FUNDRAISING PAGE LINK] and make a contribution to help Saint Mary’s reach their goal.

You can also show your support by sharing my fundraising page with your friends and family on social media!

Thank you again!


After Saint Mary's College's 24-hour Donor Challenge

Subject: Thank you

Hi [first_name],

Thank you so much for all of your support during Saint Mary's College's 24-hour Donor Challenge. Because of you, I was able to inspire [NUMBER OF DONORS] to support the Saint Mary’s Fund! These dollars will go to work immediately to make a difference in the lives of Saint Mary’s students. Together, we made a difference!

Go Belles!